While we appreciate the earnest viral efforts of studio marketers on behalf of Cloverfield, The Dark Knight and even half-assed fare like Quarantine, there's a strangely revolting quality to the derisive, almost misogynist analog throwback accompanying the new Apatow Assembly Line comedy Forgetting Sarah Marshall. So much so that a mad bomber is fighting off those Universal billboards and bus placards with a guerilla campaign that we can't determine is the real deal or just some second wave of the studio's low-concept offensive. Help us decide after the jump.
Jaded as we can be, the actual human in us does bristle a wee bit at the tasteful YES YOU LOOK FAT IN THOSE JEANS SARAH MARSHALL and I HATE YOU SARAH MARSHALL plugs scrawled all over our nation's metropolitan hubs. We'd love to think the anonymous San Francisco reactions picked up Tuesday by Hollywood Elsewhere are simply meta-culture critiques of media saturation and the General Absurdity of It All. Still, we wouldn't put it past the postmodern jokers at Uni to have stripped a batch of interns of their ID's, put $50 cash in their pockets and quietly sent them out like Watergate plumbers to fight their nasty word-of-mouth against trees, street lamps and anything else tape will stick to. Either way, we're guessing the real Sarah Marshalls of the world are considering viral marketing overall the stupidest idea ever right about now.
- Bay Area 'Sarah' Backlash? [Hollywood Elsewhere]