What is Josh Quittner, the former editor of Business 2.0, doing for his next act? Since September, he's had an unhappy career at Fortune, the Time Inc.-owned corporate sibling which took him and a few other refugees from the magazine in. He's been earning what we hear is a mid-six-figures salary playing Scrabulous, and then writing about it. (Actual quote from a recent column: "Clearly, I had too much time on my hands.") The latest I'd heard on Quittner, my former boss, was that he was leaving Fortune to return to Time, where he worked before joining Business 2.0, as its Marin County-based tech correspondent. But he may have another exit strategy in mind. in 2006, Quittner registered roofmagazine.com.
The domain name now points to a blog that's been active since March 10. The writers are "Slatalla" — almost certainly Michelle Slatalla, Quittner's wife — and "Roofie" — presumably Quittner. The prose matches his voice, and the subject fits, since Quittner took an active interest in real estate while at Business 2.0. But real estate is a bread-and-butter subject for Time Inc.'s finance magazines. Josh, rather than starting your own blog, why don't you just apply for a job at Money, run by your former deputy Eric Schurenberg? That seems easier.