If there's one thing a mobile phone does not need, it's a "Philosophy." If there's another thing a mobile phone does not need, it's a luxury brand above and beyond whatever the brand is of the actual phone manufacturer. Of course this means that today any asshole with $550 burning a hole in his pocket can buy a Samsung phone by Giorgio Armani. Has Armani suddenly hired a team of engineers who have built a revolutionary new microchip that maximizes the phone's performance? No, Armani has done what he does best: Print his name in little letters on the phone, then wildly increase the price. This type of product's success (still going strong after six months) says a lot about the human need for validation through conspicuous consumption. But more importantly, it says that any old nonsensical piece of marketing copy can now be passed off as a statement of "Philosophy":

Those of you who got your regular Samsung phones for free with a monthly plan are now morally superior to those who paid extra. Sorry.

[Hypebeast]

Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.