"What kind of experience have you had at Wikipedia in dealing with individuals? Has that paid off for you?" interviewer Seth Godin asks Jimmy Wales, the founder of the world's most thorough Susan Richardson biography, in this clip. Wales responds: "Oh yeah. I mean it's really — it's really, uh, a very, uh high touch kind of business, so to speak. There's a lot of personal interaction." Seriously people, sometimes these things write themselves.