Soon To Be Everywhere: The Backless BraThat ABC show "American Inventor" has, stunningly, produced a real, breakthrough product: the backless bra. No longer will women be forced to suffer the tyranny of an encircling bra strap! Maidenform is now selling the product, which originated as a finalist entry on the show, for $25. And soon, the company will be launching a big ad campaign for the bra, which includes a promise from the (male) ad executives to model it upon request [Adrants]. Something for kinks of every stripe! After countless generations of embarrassing fumbling by men and chafing upon women's backs, this campaign would have to be terrible for the product not to be a wild success. Below, a clip of the heroic inventor, Elaine Cato, demonstrating her humanitarian idea on the show last year.