It appears that Vh1 Celebreality masterminds 51 Minds Entertainment have ridden Flavor Flav all the way to the promised land. Variety reports that the reality television production company, led by Cris Abrego and Mark Cronin, has been purchased by Endemol USA (Big Brother, Deal Or No Deal) for $200 million plus. Cronin and Abrego, who are keenly aware that we're all nostalgic for conversations we had yesterday, are the brains behind has-been resurrection series The Surreal Life, and its seemingly endless chain of spinoffs (My Fair Brady, Strange Love, Flavor of Love — its subsequent spin-offs I Love New York and Charm School...). But what do they really have going for them? As Endemol president David Goldberg explains, a lot of it has to do with them not being named Ben Silverman or Mark Burnett:
"It's very hard to find companies in the nonscripted space that are prolific creators and owners of content and whose last names don't begin with 'S' or 'B'."
Endemol will have a 51% interest in 51 Minds, which will remain independent, in Los Angeles, with its 200 person staff intact. The goal for both companies: expand their exploitation of people, both already famous and desirous of fame, to continued success. We all win in this one, people!