Gawker
Brandon Holley, former EIC of Jane magazine, used to be "so Jane," in the magazine's words, because she rode horsies and played the drums. But now she has a new job: as EIC of Yahoo's just-launched web portal for women, Shine. Our take on the site? If Jezebel really had been bought by Conde Nast, as they joked about yesterday, this would be the result.
Case in point? "Madonna's back!" It's an ELLE exclusive. Is she really, though? More importantly, has she ever been gone? But that's one of the essential elements of women's mags and, apparently, women's blogs: playing along with the PR machine.
"Articles and original blogs will come from a range of sources, including Glamour, Epicurious.com, Style.com, InStyle, Cosmopolitan, Harper's Bazaar, Women's Health, and Good Housekeeping," reported CNet. The site is meant to compete with iVillage's Glam.com, but its "content and partner editors" will be what makes it different, according to Holley.
Like this sort of content?
Because their target demographic is about from 25-54, the site has a wide, confusing array of equally inane topics: parenting, at home, reader's blogs, (which can be chosen to be featured more prominently), healthy living, fashion and beauty, work and money. It links to "Red Meat Can Make You Skinny," from another Yahoo verticle, Yahoo Food. "Skip the Diet Soda" comes from Yahoo Health.
And some of the site's design? Well, you see what we mean:
Comments
Sic 'em.
Alright, does this site still even have a layout? It's like everything on the page was melted then refrozen. Or is it just me?
Bad luck is detrimental to healthy living. Tshirts are known carriers of bad luck. It all makes sense. My shirts are holding me back in this cesspool of unhealthiness.
They missed the headline "5 cashews: the new 50 calorie snack!"
april fool's!!!1....oh whatever, this site is pure comedic gold.
Gawker is just jellus because ya'll don't have a Melon Meter.
You know what, every now and then, when I've got on a bra that fits and my lucky t-shirt, and I've just finished clearing the table (a light, healthy meal made with reasonably priced artisanal olive oil), and I'm just sitting down to catch up on all my favorite blogs, and I sneak a peek of myself in the mirror, I think, "Hey, I do shine. I really do."
gosh, I love women (no. like, I really, really love them!) but sometimes? I really hate women.
is this on livejournal? because even blogger has better layouts. More importantly... what's the end of "The Shut Up and Look Pretty..."? Because I already agree.
also, a great thong can always make you happy, but I'd really appreciate that picture being farther from the word "food".
Let's see... there's an article on why beautiful women love ugly men, an "American Idol" recap that judges contestants on a "melon meter" in honor of Dolly Parton, a recipe for cookies made from beer, a big photo of Britney in that two-piece stripper outfit.... Are they sure this isn't Maxim?
To be "So Gawker" you have to have a drinking problem and at least mild depression issues.
@TedSez: Cookies...made from beer? That is the best thing I have heard all day.
@collegecallgirl: Go with it! Start a website! Or jack a post like IndianSlipper!
@collegecallgirl: It's funny (or not) because it's true.
perhaps they didn't do enough focus groups. most of us are trying to avoid "shine", hence the helpful endorsements of products that promise to control it.
and yes, Madonna is back...from the skilled plastic surgeons en suisse, darling!
Personally, I'd like to see more focussed portals eg non-thong wearing neurotic women between 30-40 who love Thai food...that kind of thing....
I want to not see the word "thong" for maybe a weeek.
Thongs can make me happy? I actually heard that wearing thongs contribute to your butt sagging because of lack of support. How can that make me happy?
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