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LOL! OMG! GIMME UR $$$! Did u kno that big companies are using txt msg lingo as a way to connect to young, hip consumers such as yourself? They totally r! The technique has the double whammy of not only being incredibly annoying in commercials, but also being incredibly annoying to read about in news stories. Particularly in a stodgy old rag like the Wall Street Journal, which is forced by custom and habit to spend a huge portion of the piece explaining to its audience what all these abbreviations mean. It's the same reason that it's annoying to read NYT stories about hip hop, or Washington Post stories about the latest trends in teen fucking. Just let the youth take care of it amongst themselves! NE wayz, these txt lingo ads are a mixed bag, since the necessity of translation cuts down on the desired cool factor. Prime example: this Cingular ad, depicting a situation that would cause a reasonable person to lock their child in the closet: