The competitive high-fashion t-shirt market is divided into those who believe their clever t-shirts mean something and those who don't. And, of course, those who don't care, but cultivate an aura of meaning as a marketing tactic, and also those who act too cool to care, but really do. Australian label Goat Boy sells its Princess Di t-shirt with the slogan "SHE'S DEAD, So get over it" for $49.95, so you know it's special (somebody buy one for Tina Brown, quick!).But they market that t-shirt with the slogan "IT'S JUST A FUCKING T-SHIRT." And with this "very violent" video, after the jump [via AdScam], of a guy wearing the shirt getting beaten up by an old woman. Which is appropriate on so many levels.
"It's Just A Fucking T-Shirt."
2:55 PM on Tue Apr 8 2008
By Hamilton Nolan
5,256 views
32 comments









Comments
Nipple Next to a Princess Suicide Grrrl Hott!
The fact that I stopped and read this but don't care about playing the video proves that the most effective marketing technique is cute girls in tight shirts.
ok, this may be un-PC about Princess Di but THANK GOD someone said it! I feel like every day there's another news tidbit about who she screwed, how she died, what went wrong, etc...and it's been so very long since she passed away. It actually becomes more disrespectful to dig up the minutae of someone's life and pore over it on Access Hollywood.
The most outrageous and sickening aspect of this is that they deign to charge FIFTY FUCKING DOLLARS for a T-shirt that I could make myself for half the price. Or, truthfully, ask one of my arty friends to make for me. I am not so skilled with the silkscreening.
Sooooo...Goat Boy is like the Australian version of Hot Topic then?
@PimpMyCouch: Dude, calm down. It's just a fucking tshirt. Hence, $50 is a very reasonable price.
@PimpMyCouch: I will make one for you with a black sharpie for $45. I'm not a very good artist, but I will make the picture of Princess Di all squiggly and messed up but with a crown on her head; so everyone will know it's her. Deal?
@FitnessMadeSimple: Maybe in Magical Fucking T-Shirt Land, but not where I live it's not!
@Conbon: $40 and that includes postage.
Not soon enough?
@PimpMyCouch: $60 and that includes glitter.
That's what freedom of speech will get you--on t-shirts.
Little known trivia... this was also considered as the slogan for what came to be the 'I had an abortion' T-shirt
@FitnessMadeSimple: $60 including glitter AND Bedazzling.
I bought a used "Got Vick?" T-shirt last year after his arrest and before he was put in jail for dogfighting. I wore the shirt out once, and no one really paid much attention to it. A few people thought it was funny. Except that woman in her mid-30s with a dog (Rotweiler?) on Avenue C. She asked if the shirt was in reference to Michael Vick. I said yes. She then got really close to me and yelled "fuck you -- burn in Hell!" I was ready to offer a defense (though there wasn't really one). Before I could say anything, she said again, "fuck you -- burn in Hell" and walked away. This has made me think twice about wearing my "Larry Flynt for President" T-shirt this election season.
I've always said that the fashion scene in Oz is a good 10-15 years behind Western Europe and the USA, and now I see that extends even down to their novelty t-shirts.
$49.95 AUD
Wot's that about $225 USD, mate?
Boobs: God's original marketing ploy.
What good is a T-shirt that clearly isn't keeping the young lady warm?
I just hope people don't start hustling Britney memoribilia after she dies and/or trash her legacy like they have to Princess Di.
Diana was the best, the pinnacle of celebutard society. Stupid, self absorbed, with a REAL British accent instead of the fake ones that are so prevalent these days. It's a shame we're all deprived of seeing 50 yr old Di, after a face lift and boob job, hanging out with Pete Doherty or Colin Farrell in trashy bars doing blow and clinging to the shards of celebrity and departed youth.
maybe don't wear a bra next time.
So late '70s. It it ain't Stiff, it's not worth a fuck.
katie holmes does aussie ads?
She's a man, baby.
@PimpMyCouch: You drive a hard bargain...but you've got yourself a deal.
i give up. i've been watching the video for two hours.
when does the woman with large breasts and no bra come on?
Denton, with your gigmillions, couldn't you please let us have an edit function?
And now we know what the singer from the Divinyls is up to these days.
I WISH she were dead. Like really dead. Dead like Antonio Salazar dead. Not on my fucking internet or newspaper dead.
Dodi's nickname for Henri Paul was 'Goat Boy', for what it's worth.
"The competitive high-fashion t-shirt market"
I simply cannot proceed beyond this phrase. And I tried. I really tried.
sigh. nascar tee at wal-mart for $4.95, a sharp witted criticism say what you really feel tee for 49.95
does intelligence really cost money?
nah. DIY!
@fuzzymuffins: The Wal-Mart version would read: "SHOP AT WAL-MART!"
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