Jimmy Wales isn't American Express's pitchman, he's its steely-eyed visionary

For MarketWatch readers, American Express wants to brand itself as company that understands how to "drive growth through technology." And so the the credit card company presents the Open forum, featuring Internet visionary Jimbo Wales and his faroff gaze. Who better to explain the "nature of direct marketing" or demonstrate the value of "reaching customers?" Besides, Wales has shown he's very comfortable using his card.