An IdeaChina needs some serious professional PR help to tidy up their image for the upcoming Olympics. Mark Penn, back to being CEO of PR giant Burson-Marsteller after being dumped as Hillary Clinton's campaign chief, obviously has some time on his hands, and needs to land a big new client. Are you thinking what I'm thinking? The leadership of China and Mark Penn should come together to start a homemade noodle company! What with thousands of years of Chinese expertise in making noodles, and Mark Penn's apparent fondness for eating noodles, it's a natural fit. I'd sure like to see Amnesty International and Harold Ickes try to talk bad about a homemade noodle company.