Do people still actually go to the post office to mail their taxes in? If so, the NY-Style Bagel Chip Co. (from, perhaps, the minds that brought us "Brooklyn-style Pizza" and "DC STYLE" magazine) will ensure, next week, that no one ever does again. They plan on sending 30 people dressed as Uncle Sam to six Manhattan Post Offices on April 15th. The Sams will hand out samples of Pretzel Crisps, a new "unique pretzel cracker." Because it's "crunch time," you see. Then the Sams will dispense homespun wisdom about the necessity of military intervention against the filthy Spaniards and the nation's unstoppable drive westward. Then 30 John Bulls will show up and they'll all have a bloody good row. Press release after the jump!


Uncle Sam Hits the Streets with Pretzel Crisps to Help New Yorkers through Crunch Time

WHAT: According to the IRS, one in five of the nation's taxpayers wait until the final week to file their taxes by the April 15 deadline!
Indeed, getting through tax time is "crunch time" for many Americans. On April 15th, dozens of Uncle Sams will hit the streets of NYC to hand out tens of thousands of crunchy Pretzel Crisps — providing consumers with a stress-relieving crunch to help them make it through the day.

WHO: More than two-dozen Uncle Sams, courtesy of The Snack Factory, makers of patented Pretzel Crisps - fat free, cholesterol free pretzel crackers.

WHEN: April 15, 2008, 7:30AM-1:30PM (For specific location times, visit
NYC post offices:
• James Farley Post Office - 421 Eighth Avenue
• Church Street Post Office - 90 Church Street
• Grand Central Post Office - 450 Lexington Avenue
• Times Square Post Office - 340 West 42nd Street
• Murray Hill Post Office - 115 E 34th Street
• Madison Square Post Office - 149 E 23rd Street

BACKGROUND: From the creators and former owners of New York Style Bagel Chip Co. comes Pretzel Crisps, a unique pretzel cracker. Family owned and operated by entrepreneurial husband and wife team, Warren and Sara Wilson, the Snack Factory is based in Princeton, NJ. For more information, visit