When eccentric billionaire and Maxim publisher Felix Dennis confessed to killing a man in an interview last week, he quickly realized, once the hangover wore off, that he'd need some expert public relations help with this mess. So he turned to the trusty Drew Kerr, the former Radar publicist who managed to hang on to his Maxim account even as his firm, Four Corners, dwindled to little more than Drew himself and a bag of baby carrots. (Drew was very proud of that baby carrots-sent-to-Gawker stunt). So how does Kerr help the menacing Dennis back out of his murder confession? With an ill-timed joke about how he's only a killer of magazines.
Felix has killed many people with his jokes and he has certainly killed a few magazines along the way - his own and others - but as for human beings, that's ridiculous.
Pay no attention to the man behind the curtain.