McD's has launched UnSnobbyCoffee.com, a site targeted to Seattle-area consumers who are fed up with all those snobby coffee chains. Do such consumers exist in Seattle? McD's is betting they do, and they're trying to lure them in with a coupon for a free, unsobby espresso. From a "McCafe." On the site, you can also put together an absolutely devilish madlibs-style "intervention" note for a friend, telling them to stop buying those "hoity-toity" drinks and head on down to McD's for a "bootylicious" espresso beverage! Outrageous!
At the end of the day, most Seattle residents would rather have a coupon for free crystal meth.