Spot Runner, an L.A.-based startup, creates and places TV ads for businesses, especially those which don't usually advertise on TV. That, at least, is its pitch to big agencies, by which Spot Runner doesn't want to be viewed as competition. That explains its latest hire: Former Interpublic Media CEO Mark Rosenthal, who oversaw agencies Universal McCann, Initiative, and Magna Global, among others. [PaidContent]