BrewPR's snacky flack Brooke Hammerling penned a guest column for Silicon Alley Insider, arguing that the Web video industry needs to come up with a strict viewership metric. Though she doesn't mention it in the piece, New York-based online-video startup NextNewNetworks is a Brew client. (It's disclosed, in tiny type, at the end.) We could ask why Henry Blodget is giving a self-interested company rep a soapbox, or why they couldn't fix the red eye in Hammerling's photo. But the real question is why Hammerling suddenly cares about online video analytics.
Could it possibly be because she's not happy with the numbers that ComScore is reporting for her client — or, worse, the numbers NextNewNetworks is asking her to pitch? I'd like to point out the Association for Downloadable Media is giving a presentation on video advertising standards tomorrow at Ad:tech. Maybe Hammerling should give them her support instead of taking passive-aggressive stabs at companies working in the space. That seems easier.