Apr 17, 2008 11:49 AM
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Wed Feb 10
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The Fug Girls from New York's The Cut blog went and tried on some Heidiwood clothes recently, and found the experience unpleasant. The cheapo clothing line, "designed" by Hills star Heidi Montag, is available through Anchor Blue, and is composed of items that (unlike her competitor Lauren Conrad's more pricey collection) retail for around $10 to $60. And even those low prices felt expensive for the clothing, which is fashioned out of bits of Heidi's hair and old Hellman's mayonnaise labels. The best section of the charmingly unhappy review is after the jump, plus a larger image of the splendiferous clothing you see before you.
It was bad. So bad. To Montag's credit, she trumpets Heidiwood's prices of $10 to $60 for any given item — compared to the triple-digit tags on L.C.'s line, that's a sure sign that she at least she understands her demographic. And yet everything we saw still gave us sticker shock. Paper-thin tanks for $27? Flimsy, panty-line-molesting dresses at nearly 40 bucks? Sure, that's a steal compared to Marc Jacobs, but not far enough removed from what you'd pay at the Gap for something that's at least 100 percent cotton and unlikely to give you a rash. When $37 seems exorbitant for a dress, you know you've got problems. In fact, it cemented our suspicion that Heidi is turning into Paris 2.0: terrible singer, lame boyfriends, famous mostly for on-camera pouting, and excessively eager to merchandise herself, regardless of actual quality. Luckily, it's possible no one else is interested. Not only were we alone in visiting Heidiwood, we were the sole shoppers at that Anchor Blue, period, exposing us to the naked curiosity of the employees. "Are you a ... fan of Heidi?" one of them asked.
Send an email to Richard Lawson, the author of this post, at richardl@gawker.com.
Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.
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