The City of New York has always run anti-smoking ads that are pretty great, in the sense that they're disgusting and make smokers jump up and change channels as quickly as possible. The city's newest campaign features "Marie," a 58 year-old who has smoked for 40 years, even as bits of her body were constantly being amputated because of her poor circulation [NY Sun]. This could backfire, though, because it just makes it easy to say "I'll stop after my first amputation." The ad is below—I particularly admire how they slipped in a picture of a bone saw. Something to think about on my smoke break.

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