Facing possible fines and jail time, local gene sequencers Navigenics and 23andMe will have to get permits if they want to continue testing resident of New York state. Meanwhile, California is investigating 12 complaints against unnamed gene sequencing companies, with officials noting that "all genetic tests must be ordered by a licensed physician." Trying to distance themselves from health regulators, 23andMe spokesman Paul Kranholdt told Forbes that "23andMe's services are not medical ... they are educational." In other words, getting tested amounts to a $1,000 exercise in vanity. No wonder people in the Valley love it.