Like "cool," "hipster" is a multivalent word with no set definition but many different meanings. But from a real estate developers' perspective, if you live in Brooklyn, have read a Jonathan Lethem book or have gone to Studio B, you qualify. Sorry! Even so, no real hipster admits to being one. That's worse than saying you want to be cool. Which makes Home Buying For Hipsters — a monthly real estate advising meet-up with ties to the Corcoran Group — so perplexing. What tool would show up to their event tonight, which is aimed at a demographic no one would acknowledge being a part of?
The "hipsters" who go to Home Buying For Hipsters are probably not hipsters at all, even if Fortress of Solitude totally spoke to them. It may be a Tuesday night, but it's New York in spring. The rooftop garden of the Met is open! Jenna Bush is giving a reading! American Idol is on! Who wants to spend their time hearing about mortgage rates?
Most likely, these "hipsters" aren't actually buying a home themselves. Their parents are. And with bankers uninterested in the skyscrapers on the Williamsburg waterfront and now too broke to afford them anyway, you have to credit the Corcoran Group for going after America's home-owners a second time through their kids. It's like renewing your vows, but with property taxes.
Tonight's Home Buying For Hipsters is being held at Union Pool. Though Union Pool is in Williamsburg (cool) and in a former pool supply store (cred), it is still not hip. It's mostly frequented by people already in the home buying stage, 30-somethings. (Also cougars.)
Home Buying For Hipsters: really Home Buying For Adults. Adults who are still trying to be cool.
(Although— buying a home in this economy may be genuinely edgy. So maybe some real hipsters should try it!)







Comments
What, is McKibbin for sale or something?
Blue States Close.
How to be a douche 101
Prof. Hipster Doofus, Cosmo Kramer
Maybe we'll get lucky and this is just a sting to weed out the hipsters from the general population.
pottery for pot heads on the other hand is great!
What kind of poster would a clever person who is in-the-know make to attract hipsters to such a meeting?
Baking for burnouts meets everything other thurs in the same building!
hey if parents are gonna be supporting the little greasy bastards they might as well make an investment vs paying rent
i have a friend whose parents bought a 2br apt in college and made her get a roommate and the roommate pretty much paid the mortgage
now that's capitalism -- making the kids get you a tenant and coming out ahead on room and board for college instead of taking out loans
i have to go kill myself now
What perfect timing! I just met with a realtor today to buy a condo. If I hadn't already had an anxiety attack today, I'd be having one right now. Thanks, Gawker! So servicey!
A paragraph in one of those links includes:
"Fun Fact that provides a fictional and somehow functional, yet probably arbitrary anchor: HBfH's age on MySpace is 34."
CouGrrrrreat!
Even the graphics on the posters are completely off key. Are they trying to entice cool cats like Bob Vila? I'm going to call Eve and give her a piece of my mind.
coincidentally (?), one of the owners of union pool was recently featured in the ny times real estate section [www.nytimes.com]
so there you go. it's about time people realized hipsters today are what hippies were in 1973 - passé.
Of course there's the other side to this: the secret, smoky back room shennanigans of "Slumlording for Soshes"
I bet they could attract way more hipsters if the flier said:
Home Buying for people who are able to use sideburn combs.
I bet its packed.
@unutterable: and both supported by mumsie and pops
@FitnessMadeSimple: free drugs! photos by the cobrasnake.
La petite mort(gage)
@fileunder: A lien and hungry look.
@NewMrsAstor: ...with guys who look like Jason Bateman in "Juno."
@ rebecca (sic): I wondered why this post seemed familiar:
[gawker.com]
Is there a chapter on proofing your new home on the L line against drive-by shootings?
I'm in the housing market. The NorthEast is very different from most of the rest of America, in that there wasn't the explosion in building and values experienced elsewhere. So it's actually quite competitive! And a pain in the ass.
@if_i_only_had_a_heart:
I tried to talk my parents into the same scenario while I was in college in the early '70s. They looked at me like I was crazy. Fools.
But, eventually I bought a duplex and had my renters basically pay my mortgage.
I'm going to get in a Death Cab for Cuties and head the other way.
i'm clearly delayed in responding to this, but that's hysterical. i haven't seen any of these posters around and i live in brooklyn and take the G to lorimer/metropolitan often, for that matter. still, i'm no hipster (or maybe i am and am just denying it), so i'm not the targeted demographic anyway.
doesn't corcoran know that hipsters are dirty, unbathed and pretentious and would never deign to attend one of those monthly meetings? they're also broke. hmm.
but, then again, maybe they're onto something and i should targeting the hipsters, too?
[www.tregny.com]
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