Like "cool," "hipster" is a multivalent word with no set definition but many different meanings. But from a real estate developers' perspective, if you live in Brooklyn, have read a Jonathan Lethem book or have gone to Studio B, you qualify. Sorry! Even so, no real hipster admits to being one. That's worse than saying you want to be cool. Which makes Home Buying For Hipsters — a monthly real estate advising meet-up with ties to the Corcoran Group — so perplexing. What tool would show up to their event tonight, which is aimed at a demographic no one would acknowledge being a part of?
The "hipsters" who go to Home Buying For Hipsters are probably not hipsters at all, even if Fortress of Solitude totally spoke to them. It may be a Tuesday night, but it's New York in spring. The rooftop garden of the Met is open! Jenna Bush is giving a reading! American Idol is on! Who wants to spend their time hearing about mortgage rates?
Most likely, these "hipsters" aren't actually buying a home themselves. Their parents are. And with bankers uninterested in the skyscrapers on the Williamsburg waterfront and now too broke to afford them anyway, you have to credit the Corcoran Group for going after America's home-owners a second time through their kids. It's like renewing your vows, but with property taxes.
Tonight's Home Buying For Hipsters is being held at Union Pool. Though Union Pool is in Williamsburg (cool) and in a former pool supply store (cred), it is still not hip. It's mostly frequented by people already in the home buying stage, 30-somethings. (Also cougars.)
Home Buying For Hipsters: really Home Buying For Adults. Adults who are still trying to be cool.
(Although— buying a home in this economy may be genuinely edgy. So maybe some real hipsters should try it!)