The Motion Picture Association of America is carting two pirate-DVD-sniffing dogs around the continent in honor of "World Intellectual Property Day." They stopped by an L.A. elementary school to give the demonstration shown here: "Lucky" and "Flo" sniff a bunch of boxes of DVDs to find the pirated ones. When I think that the training of these dogs could have been wasted on detecting bombs, I feel so warm inside. But that's not all the MPAA is doing to remind people that it will hunt us down for stealing Harold and Kumar 2!
They've also posted a billboard of Jackie Chan in Beijing's Silk Market. (The market, like Times Square, has had all the good illegal bits gutted out.) "Protect the movies," says the caption. "Say NO to piracy!" What are we protecting, Rush Hour 3?