CollegeHumor cofounder Ricky Van Veen has decided to short the word "douche."
After a strong resurgence in 2005 and showing strong staying power through 2007, lately most of the people I've seen use it fit into two categories: 1) people over 40 who have finally had the word passed down the cool chain from their younger friends and coworkers. 2) the "douches" originally being described themselves.
- Web 2.0.This marketing term was old when Time magazine made "You" the person of the year in 2006. CNET reporter Caroline McCarthy might have just killed it for good.
- Bubble. We can't be in a recession and a bubble at the same time, people. Pick just one economic theory to overhype, please.
- Influencers. This term is on the tip of every social media marketer's tongue as they look to find that one Facebook user who will spark a forest fire for the clients' brands. Problem is: Uncountable variables set the conditions for a forest fire. The spark is just the most visible. And research shows influencers aren't the real firestarters.
- MicroHoo. Microsoft-Yahoo is what, seven characters longer? This word is only OK if Jerry Yang and Steve Ballmer both become Jeves Bang or Stevey Yallmer. Which I don't think is going to happen. Unless more weed is involved.
- Dead simple. From now on, this phrase should only be used ironically. As in: "IsMikeArringtonADick.com makes it dead simple to find out if Mike Arrington is a dick."