After a strong resurgence in 2005 and showing strong staying power through 2007, lately most of the people I've seen use it fit into two categories: 1) people over 40 who have finally had the word passed down the cool chain from their younger friends and coworkers. 2) the "douches" originally being described themselves.
We second this call. In fact, our own very special correspondent banned douche not long ago. Below, five more words we'd like to see tank. State your portfolio position and suggest other picks in the comments.
- Web 2.0.This marketing term was old when Time magazine made "You" the person of the year in 2006. CNET reporter Caroline McCarthy might have just killed it for good.
- Bubble. We can't be in a recession and a bubble at the same time, people. Pick just one economic theory to overhype, please.
- Influencers. This term is on the tip of every social media marketer's tongue as they look to find that one Facebook user who will spark a forest fire for the clients' brands. Problem is: Uncountable variables set the conditions for a forest fire. The spark is just the most visible. And research shows influencers aren't the real firestarters.
- MicroHoo. Microsoft-Yahoo is what, seven characters longer? This word is only OK if Jerry Yang and Steve Ballmer both become Jeves Bang or Stevey Yallmer. Which I don't think is going to happen. Unless more weed is involved.
- Dead simple. From now on, this phrase should only be used ironically. As in: "IsMikeArringtonADick.com makes it dead simple to find out if Mike Arrington is a dick."