To promote the book, Mr. Frey will eschew typical bookstore readings for events at rock venues. He will appear at the Blender Theater in New York, Whisky A Go Go in L.A., and Slim's in San Francisco. At each venue, he will have music and a light show, with images from "Wives, Wheels, Weapons" projected on a screen while he reads. At the San Francisco and L.A. readings, local heavy metal bands will perform.
Members of the Hell's Angels will handle security at the events, in what Mr. McWhinnie described as an allusion to the infamous 1969 concert at the Altamont Speedway, in which fighting between members of the crowd and the Angels led to one fan's being stabbed to death. Presumably Mr. Frey will not attempt to carry the historical echo that far, but who knows? Perhaps he can stage an altercation and use it as grist for his next book.