Perez Hilton stars on "viral" hottie rating site to promote HIV awareness, conceived as a public education campaign about HIV/AIDS, apes HotOrNot, asks visitors to the site to guess the HIV status of those pictured, based on photos and social network-style profile excerpts. Look, even professional hater Perez Hilton donated his image to the viral antiviral effort! Then again, encouraging testing using a faux dating site is probably wiser than a campaign to get Web-cruising users to disclose their status on a real hookup site, where everyone is allegedly very good looking.