When you're in a bar, and you need to get up from your seat for a moment, have you ever felt a desire for a paper square—preferably printed with a cheeky message—that you could place on your chair as a "seat saver" until you return? Us neither. But someone in Philadelphia apparently thought that such a thing would be useful innovation. As well as a perfect medium for advertising messages! So they made the thingamajigs, which are double-sided with two contrasting messages that you can change based on (guessing here) how drunk you are. What branding initiative wouldn't be enhanced by its inclusion on a product meant to primarily sit underneath people's asses? Two more pictures of these unreasonable things [via Adrants] below.

Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.