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By Jackson West

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May 5, 2008 5:00 PM 251

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read more: #onlineadvertising, #preroll, #iab, #onlinevideo, #valleywag

IAB formalizes rules for online video advertising

The bad news? The Interactive Advertising Bureau has officially endorsed "preroll" ads, which play before a video. The good news? They're limited to 30 seconds. [Beet.tv]

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