Optimum Online commercials: they are now their own genre. A specific category at the Grammy Awards, a spot in the Olympic Games, and a bust on Mount Rushmore are reserved specifically for the psychedelic, grating ads that this strange company produces. The original "Reggaeton-Jet Ski-Lifeguard" spot was an over-the-top classic after only 17,000 exposures per person in the Tristate area; the follow up spot, all shiny, kinetic, and Hype Williams-esque, expanded the motif. Now there's a new one in circulation, and it shifts the setting to suburbia, with a sort of knockoff Gwen Stefani character whirling through a household with backup dancers, and the odd appearance of an old lady who is also a race car driver. Philosophers, break out your thinking caps. The full ad is after the jump.

Send an email to Hamilton Nolan, the author of this post, at .