Playboy lost $3.1 million in the first quarter as revenues dropped 8 percent to $78.5 million. Playboy EVP Bob Meyers blamed digital revenues, which fell 3 percent to $15.2 million. Silicon Alley Insider gasps that the declining digital revenues are "Not A Typo." But with free porn sites like RedTube and YouPorn, why would anyone pay Playboy's $19 per month subscription fees? Truth is, if Playboy wants to charge, it's going to have to find a niche like SuicideGirls has — and, is there a better word? — exploit it.

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