Steve Jobs rejoined Apple as its "interim" CEO in 1997. One of his first moves in May, 1998: Announcing the iMac — a candy-colored computer in "Bondi blue." The "I," flacks told reporters at the time, stood for "Internet, Individual, Instruct, Inform and Inspire." Unless you're Jobs himself, of course. Then the "I" — which has since been attached to the iBook, iPod and iPhone — stands for "I'm much richer than I was 10 years ago."

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