Digg cofounder Jay Adelson is now asked by the likes of Kara Swisher how he'd fix big media companies, as in this clip. But there was a time when he barely knew what to do with his own Internet startup, Equinix. That tale and more covers 54 out of 294 pages in Once You're Lucky, Twice You're Good, Sarah Lacy's soon-to-be-released book about Web 2.0. The first page of the book's index, one of many to come:

A is for Adelson, who cofounded Digg