A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it

If buying Facebook doesn't work out, Microsoft plans to compete on the Web by growing "organically." Bill Gates said that means search advancements, more marketing and lots of meetings. Lots of meetings. But here's what those meetings ought to be about: unifying Microsoft's online branding. Check out the screenshots of Microsoft's Web designs below. Nabbed by LiveSide, ReadWriteWeb's Josh Catone points out they contain "four different search boxes, two different Live.com "orb" logos (in four different sizes), and six different header backgrounds."

Click to expand the images, which Microsoft designer Evan Malahy told LiveSide he hopes "raise awareness not only outside of Microsoft, but help us (designers) have more traction and power to get these inconsistencies addressed."

A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it
A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it
A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it
A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it
A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it
A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it