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    Dove's 'Real' Women: Fakes?

    You know that Dove "Campaign for Real Beauty," which featured women slightly less skeletal than the average model, and therefore demonstrated that Dove is the greatest, most big-hearted company ever in the world? Well now there's a scandal about it! A new New Yorker story about Pascal Dangin, the world's "premier retoucher of fashion photographs," contains this tidbit on Dove's campaign, which ostensibly celebrates authentic, unadulterated womanhood:

    "It is known that everybody does it, but they protest," Dangin said recently. "The people who complain about retouching are the first to say, 'Get this thing off my arm.' " I mentioned the Dove ad campaign that proudly featured lumpier-than-usual "real women" in their undergarments. It turned out that it was a Dangin job. "Do you know how much retouching was on that?" he asked. "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."

    Why, that would make Dove a bunch of rank hypocrites! A spokeswoman for Dove's ad agency tells Ad Age that "We are unsure right now what he did," and adds:


    "There was no retouching of the women," she said. "If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can't comment on it."

    If only for the excessive amount of self-righteousness that accompanied the PR effort surrounding this ad campaign, let's sincerely hope these retouching allegations are true.


    Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.