CollegeHumor smack talk hits Facebook where it hurts — the click-through ratesWhen Google took on Facebook in ultimate frisbee, Facebook took the series 2-0. Now we hear a contest of beer pong — the drinking game involving ping pong balls, Solo cups and Milwaukee's Best — has been scheduled between Mark Zuckerberg's finest and the New York-based, IAC-backed CollegeHumor. CollegeHumor cofounder Ricky Van Veen began the smack talk early posting the above image to his blog. It reads:

Dear Facebook, Looking forward to Thursday. Your winning percentage will be even lower than your click-through rates. Love, CollegeHumor