Gold Bond is more than just a powder that old, decrepit men put on their feet; it's a powder that young, virile men can put on their balls, for fun. The medicated powder, and its cream brethren, produces a pleasing sensation in the male nether regions, according to Gawker videographer and ball-experimenter Richard Blakeley. But this off-brand use isn't just some underground deviant fantasy; Gold Bond has now picked up on it for its own advertising. The company has a site called with several videos of guys powdering their... EQUIPMENT ("air quotes"). We would take this as winking corporate encouragement of self-pleasure, if we didn't know better. Click to watch an ad from the site, with a guy taking care of his EQUIPMENT, if you know what we mean.