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Fast Company videoblatherer Robert Scoble doesn't mind if you talk trash about him. But is it too much to ask that mainstream media outlets get his name right? Slate, owned by the Washington Post, calls him "Peter Scoble." Agence France Presse renamed him "Andrew." Why is "Robert" so hard to type? I don't know — I managed to screw up Scoble's first name once while blogging for Business 2.0. But it is telling on one point: Scoble may be a household name in the office parks of Silicon Valley, but everywhere else, he's a Joe Everyman whose name isn't even worth getting right. Let's just start calling him "Scooby," as his Fast Company colleagues do.