Gawker
Who will corporately sponsor actress Lindsay Lohan's 22nd rockin' birthday? Remember, it's the '00s now, and the Brand is You. Lindsay clearly understands this, as does the marketing firm handling her party. But let's cut the crap: if you're a sponsor for her birthday bash, what's in it for you? After all, this is what the marketing site calls "an internationally media worthy event. Lindsay and 10 of her closest friends will start the celebration in the early afternoon with manicures, facials and massages."
"Upon nightfall an intimate group of 75 VIP guests will gather for dinner, performances and most importantly to help Lindsay blow out the candles on her 22nd birthday cake... the Moroccan themed party will take place at a five-bedroom Malibu mansion."
