If WIlliam Morris hires wireless controversarian Peter Adderton, can they afford the requisite helicopter?Former Amp'd Mobile CEO Peter Adderton has reportedly landed a new job, says Rafat Ali, as president and CEO at talent agency WIlliam Morris's new-media division, Agency 3.0. (William Morris later confirmed the hire via press release.) Adderton got the gig likely because of the mobile-video hit "Lil Bush," which eventually ended up on Comedy Central. But in our hearts, Adderton will always be the guy who burned through Amp'd's $360 million funding in just two years. Where did investors' money go?

Adderton and Amp'd lost most of it by selling handsets to consumers with bad credit. But a good portion went toward Adderton's daily commute from his home in Orange County to Amp'd's headquarters in Los Angeles. By helicopter. (Photo by tiarescott)