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Make your event name too similar to O'Reilly's Web 2.0 conferences and you may hear from lawyers. Or have Google withdraw support for your organization. Or receive public scoldings from O'Reilly and Google employees, powerful pals of O'Reilly, or even Tim himself. But guess who just appropriated another's conference name for their own event?

In a blog post last week, Tim O'Reilly announced that VC arm O'Reilly AlphaTech Ventures, will be hosting an event in July called OATV Startup Camp, which bears more than a passing similarity to Sun's Startup Camp. Not only that, Sun has a trademark pending on the term 'Startup Camp'. So will O'Reilly be civil and pick a new name?