The cookie had lost out to rival Oreo due to Nabisco's far larger advertising budget for Oreo, as well as its odd name, Hydrox devotees believe. "A good product name for a toilet cleaner, maybe, but a cookie?" says Dan Lerner, a 75-year-old retired radio-station owner and Hydrox fan in Merion, Pa...
An informal Oreo-Hydrox blind taste test by 20 Journal reporters resulted in 14 favoring Oreo, citing its sweeter taste. The sample Hydrox cookies were supplied by Kellogg.
A Web site that recently listed the top 25 things people miss ranked Hydrox at No. 4, just behind in-store lunch counters and ahead of Howard Johnson restaurants and the popcorn snack "Screaming Yellow Zonkers."