Tired of seeing all those "cool" brand collaborations like "BAPE X FRESHJIVE X PUMA RAZOR T SHIRT WITH THREE LOGOS, $55," etc.? Well now collaborations are coming to the common folk! Cool hipster hip cutting edge Japanese retailer Beams is teaming up with your favorite store, 7-11, for a collabo-branded pack of stationery. We quote: "The latest collaboration by Japanese select shop Beams is with 7-Eleven, producing a stationery collection that includes pens, sketchbooks and sticky notes." Because co-branded stationery is not just a Tokyo thing any more. [Monocle via Hypebeast]
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