The PR industry loves to get riled up any time someone takes what might be construed as an unjustified shot at its awful reputation. This is because there are already so many perfectly justified criticisms of PR that any argument not directly linked to a huge public scandal gives the industry a rare chance to get on its high horse. That's precisely what's going on today, after CBS analyst Andrew Cohen went on air yesterday with a scathing but overbroad rant calling the entire PR industry dirty liars, in the wake of lying former Bush flack Scottie McClellan's book. How dare CBS be so mean! The Public Relations Society of America fired back with a mealy-mouthed letter declaring "truth and accuracy are the bread and butter of the public relations profession." This is the same PRSA that didn't feel the need to say anything about McClellan's admitted lies themselves. So we have an ill-considered commentary, and a hypocritical response. A perfect embodiment of PR! Video of Cohen's rant, after the jump.