Brothels Offer Barbecue, Billboards, Beans (And Hookers)These high gas prices are an absolute killer for the legalized sex trade. Truckers who enjoy paying for sex with hookers at isolated Nevada brothels have a lot less disposable income these days, so those brothels are being forced to do what once was unnecessary: marketing. Sex with anonymous prostitutes just doesn't sell itself these days! So the pimps, or whatever the legitimate business equivalent is called, are getting creative: not just billboards, but barbecue, beans, and trucker loyalty (to hookers) programs:

But while they are not advertising as Ms. Austin has done, many legal owners are marketing nonetheless, with offers such as casino-style VIP programs that "comp" frequent customers and offer barbecues for truckers and other passersby. Explained Mr. Flint: "'Get your card punched, and the 10th visit is free.' Or free buffets, so you can come and have a nice roast beef dinner with the girls."

Added Mr. Johnson: "We market Donna's as a home away from home for truckers. There's always free chili, ham and beans, and corn bread. And they respond to it. We'll hold a barbecue, and they're the ones who are flipping the burgers."

Mmmm, beans.

[Ad Age]