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Universal is burning. Visit Universal! Though the fire was at the studio and the ad is probably for the amusement park, this mixed messaging is why computers will never beat humans when it comes to proven advertising placement that gets results. Monetary results. Results that don't involve any of your customers getting burned in fires. The so-called "geniuses" of the internet have yet to master that one, I guess! David Ogilvy, a human, would have caught this error using nothing more than a pencil, a pad of paper, and a big idea. Click to enlarge. [Gregg Scott via Mark Lisanti]