Marketing and branding guru Al Ries pulls off this stunt perfectly in Ad Age, where he educates YOU on how to write a successful slogan. It takes four things, you see: Rhyme and alliteration, Double entendre, Repetition, and Reversals (like "It was the best of times, it was the worst of times").
Great, Al. So what example of a perfect slogan does he himself create at the end of his column to demonstrate these principles? None at all! He's an expert, you see; he doesn't think of stuff himself. That's another category of expertise entirely.
So let us suggest one that combines each and every one of his magic standards of success:
"Experts—Even Sexperts—Can 'Screw' You. Into Their Expert Expertise, That Is! Or Is It?"
That'll be one million dollars.