Shrill condemnations and embarrassing leaked documents are giving way to acknowledgments of progress — and, in the case of Wal-Mart Watch, free advice.
"It's fair to say we have been less in-your-face," said David Nassar, the executive director of Wal-Mart Watch, which had hammered the company in stinging newspaper advertisements and provocative reports with titles like "Shameless: How Wal-Mart Bullies Its Way Into Communities Across America."
The mellowing of the anti-Wal-Mart movement is an unexpected development for the retailer, whose public image and share price were bruised by the well-financed union campaigns. On Friday, when the chain holds its shareholder meeting in Arkansas, investors are likely to applaud Wal-Mart for fending off these detractors.
What we need now is an activist group that condemns Wal-Mart just for homogenizing the American landscape. The company can have no defense for that.
Until then, Wake Up Wal-Mart is still making propaganda videos like this, which will have to suffice:
[pic via Blizzmax]