Two of the revolutionary hero (to some) Che Guevara's kids said this week that they've had enough of their dad being used as a branding icon for advertisers of all stripes. "The appropriation of the figure of Che that has been used to make enemies from different classes" is "embarrassing," said one of his daughters. That's true. But Che's image today is largely made up of consumer products, that people buy in solidarity with a complicated man whose popular representation is—to say the least—highly simplified. Below, ten of the most important Che items that any dedicated revolutionary should own. Get em before they're outlawed.