• By Hamilton Nolan
    Jun 11, 2008 4:45 PM 0
    more about

    #marketing

    Angelina Jolie's Face Spurs Massive Internet Dialogue

    Branding Appropriately Inspired

    Never Say Advertising Is Not a Talent
    read more: #rollingstone, #marketing, #marketing, #media, #retailers, #advertising, #branding, #fashion, #macys, #magazines, #matttaibbi, #music, #tshirts

    Buy A Rolling Stone T-Shirt. It's Iconic Or Something

    RSshirt.jpegRolling Stone, America's most frustrating magazine (yay, Matt Taibbi; boo, excruciating music coverage) has been having some trouble selling ads lately. So to help revitalize its "iconic and revolutionary brand," the magazine has slapped some of its classic covers on t-shirts. They're for sale at Macy's for $36 each. Eh, not really worth it. Oh, wait: each shirt comes with a free subscription to Rolling Stone. Eh, still. Better idea: make the magazine better so it sells. "The new collection of Rolling Stone tees appeals to today's cross-channel lifestyle, bringing together the influences of fashion, music, celebrity and entertainment," says a Macy's exec. "Macy's is honored to be exclusively bringing back these covers in a new, wearable way." OH NOW I GET IT. [via Ad Age]


    Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.