While consumers have debated the merits of Anheuser's beers, not many have questioned the brewer's marketing skills. The "king of beers" has a long history of memorable advertising, including its iconic Clydesdales, Louie the Lizard, and party dog Spuds MacKenzie. Much of its advertising has been intertwined with pop culture, from the "Whassup" craze to "Dude," the brewer's newest catchphrase.
Every time I hear "Dude," I think of America.
Experts say InBev will likely cut ad spending and use the savings to fight its competitors with price cuts — the polar-opposite approach to Anheuser's. "The money InBev will spend will be on discounting and price wars, something that AB built its empire to avoid," says Bevmark's Mr. Pirko.
Goodbye, old friend!